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Submitted on
April 12, 2007
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Type Study - Neue Helvetica by newklear Type Study - Neue Helvetica by newklear
Purpose: So, seeings I'm more than a little bit rusty... and been on a design kick lately, I felt like it was about time I challenged myself to do something new to bring my skills back up to par. This is the first of those challenges.

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Background: Basically, the idea was to create an informational poster for a typeface using a limited range of colours (there's three here, simply because I couldn't get the Pantone mix I wanted) and only typographical elements. In this case, I opted to use the following characters to form the basis of the background: m, a, R, {, all in 55 Roman weight (excepting the m, which was in 75 Bold to allow more room). Also, I made sure to only use variants of Neue Helvetica (55 Roman [+ Italic], 57 Roman Condensed, 65 Medium, and 75 Bold). Body copy is taken directly from the aforementioned website.

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Job spec: 3 Colour Pantone spot, 30"x40" @ 300dpi for gloss stock

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Others in the series: Type Study - Comic Sans MS, Type Study - AdobeGaramondPro
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:iconlewisabdy:
LewisAbdy Featured By Owner Mar 6, 2012  Student Digital Artist
good job :D
Reply
:iconidaciturk:
idaciturk Featured By Owner Jul 31, 2011
good artwork
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:iconxenigamix:
xenigamix Featured By Owner May 14, 2011
I really like your poster. Very well done.
Reply
:iconmuiz314:
muiz314 Featured By Owner Mar 19, 2011  Student Interface Designer
Nice Designing.
Reply
:iconscholarwarrior-lad:
scholarwarrior-lad Featured By Owner Oct 26, 2010  Hobbyist General Artist
Hey Ben, can you explain to me what a type study is?
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:iconnewklear:
newklear Featured By Owner Oct 27, 2010
A study of type :)
Reply
:iconscholarwarrior-lad:
scholarwarrior-lad Featured By Owner Oct 29, 2010  Hobbyist General Artist
Ah. Like fonts and letters and such :slow::confused:.
:thanks:
Reply
:iconbonesaskwho:
bonesaskwho Featured By Owner Oct 24, 2010  Student Interface Designer
love it :)
im creating Helvetica pieces for college work, any tips to suggest??
Reply
:iconnewklear:
newklear Featured By Owner Oct 25, 2010
Be as organic as possible. As this series progressed I found I was trying to emulate this particular piece and it lost the magic I had originally. Don't force it and it'll work out a lot better for you.
Reply
:iconanrad:
anrad Featured By Owner Oct 19, 2010
very nice
Reply
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